Gaia Açaí
Gaia Açaí is a small business in British Columbia that specializes in selling Brazilian açaí. They import and sell premium frozen açaí products directly to consumers, offering one of the purest and most flavorful açaí options available, known for its taste and health benefits.
Visual Identity
As a newcomer to the market, Gaia Acai needed a remarkable logo that captured its essence and resonated with its target audience. Their primary customers are Brazilians living in the Vancouver area, both male and female, typically aged between 20 and 50. They cater to people who miss Brazilian açaí, those seeking a healthy meal or snack options, fitness enthusiasts, and clients who appreciate the convenience of home delivery.
The Brief
I developed a beautiful and meaningful logo to create a visual identity that truly resonates with Gaia Acai's audience. The colour palette I chose is inspired by the vibrant colours of the açaí fruit. It's fresh and modern, giving off a cool vibe that perfectly matches the brand’s personality and appeals to its trendy, health-conscious customers.
The logo itself is a rounded design featuring a stylized graphic of the açaí fruit and tree, paired with an elegant yet approachable font to highlight the richness and quality of their product. It’s versatile, too—whether you use just the icon, just the text, or the full logo with both, it will look great and keep the branding consistent across all platforms and materials.
The solution
It’s a wrap!
With this visual identity, Gaia Acai is all set to make a lasting impression in the market. It perfectly connects with their audience and highlights the essence of their delicious, top-notch açaí products.