Blossoms Academy
Blossoms Academy, a Montessori Child Care Centre in West Vancouver, needed a Squarespace website with an e-commerce feature to sell custom products and showcase its initiatives and child care facilities to parents. Given their limited online presence, I also concentrated on enhancing their digital marketing efforts.
Web Dev & Design and Digital Marketing
For Blossoms Academy, I crafted an innovative, modern website that brings Maria Montessori's philosophy to life, all wrapped up in a design that's as vibrant as its brand.
The project included a powerful Squarespace e-commerce setup, making it easier than ever for parents to purchase custom products. With a carefully designed 10-page layout, I combined captivating copy and eye-catching imagery to showcase the daycare's unique charm. I also created branding elements that truly resonate, set up an email marketing system to keep the community connected, and optimized the site for search engines with smart keyword research and performance tweaks.
To round it all off, I built a blog strategy for organic growth, set up and polished their Google Business Profile, and integrated Google Analytics for insightful tracking. The result? A digital presence that's as dynamic and engaging as the academy itself.
Project Overview
Key Deliverables
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Developed an intuitive and user-friendly e-commerce platform to sell personalized products like shirts, hoodies, and safety products.
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Created a 10-page website along with an e-commerce page.
Ensured the design reflected the Montessori vibe, focusing on simplicity, warmth, and educational themes.
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Crafted compelling and informative website copy that highlights the unique aspects of their Montessori curriculum.
Curated high-quality images that resonate with the Montessori environment and ethos.
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Implemented an email marketing system automation on Squarespace to keep parents informed and engaged.
Designed 3 templates
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Conducted keyword research and optimized website content with alt text, meta descriptions, and improved website speed.
Generated and submitted a sitemap to ensure efficient search engine indexing.
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Wrote and illustrated five blog posts centered on relevant Montessori and early childhood education keywords.
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Set up a Google Business Profile with accurate and engaging copy and imagery to enhance local search visibility.
Installed and linked Google Analytics to monitor website performance and user behavior.
Google Search Console setup
Project Highlights
Protected Pages for Parents
Created secure sections for parents to access procedures and documentation.
SEO and Performance
Optimized the website for search engines and ensured it loaded quickly and efficiently.
Visual and Functional Appeal
Balanced aesthetics with functionality, ensuring the site is beautiful and easy to navigate.
The new Blossoms @ Bellevue website now stands as a testament to their commitment to quality early childhood education, providing parents with an engaging and informative online experience. The integration of e-commerce capabilities and optimized SEO strategies has also enhanced their online presence and operational efficiency.
